Privacy Policy

Last updated: 25 September 2026

This Privacy Policy explains how Alex Ridgeway, trading as eFarriery Education, collects, uses, stores and protects personal information when you visit our website, create an account, purchase or participate in an online course, communicate with us or otherwise use our services.

For the purposes of UK data-protection law, Alex Ridgeway, trading as eFarriery Education, is the data controller for the personal information described in this Privacy Policy.

1. Who We Are

Trading name: eFarriery Education
Data controller: Alex Ridgeway
Business structure: Sole trader
Location: United Kingdom
Email: [email protected]

If you have a question about your personal information or wish to exercise a data-protection right, please contact us using the email address above.

2. Information We May Collect

Depending on how you interact with eFarriery Education, we may collect and process information including:

Identity and contact information

This may include:

• your name;

• email address;

• telephone number where voluntarily provided;

• billing details; and

• other contact information you provide to us.

Account information

This may include:

• account username;

• account status;

• login-related information;

• courses enrolled in; and

• account preferences.

We do not normally have access to your password in readable form.

Purchase information

This may include:

• courses purchased;

• purchase date;

• transaction amount;

• payment status;

• refunds; and

• billing or transaction references.

Complete payment-card details are normally handled directly by the relevant payment processor rather than being stored by eFarriery Education.

Learning information

Our course platform may record information such as:

• course enrolment;

• lessons viewed;

• course progress;

• completion status;

• quiz or assessment results;

• certificates issued; and

• activity within the learning platform.

Communications

We may retain information contained in:

• emails;

• support enquiries;

• feedback;

• reviews;

• survey responses; and

• other communications you send to us.

Technical and usage information

Our website, Thinkific and associated service providers may collect information including:

• IP address;

• browser type;

• device type;

• operating system;

• approximate geographic region;

• login activity;

• pages or lessons accessed;

• referring website; and

• information generated through cookies or similar technologies.

3. Why We Use Your Information

We may process personal information to:

• create and administer your account;

• process purchases;

• provide course access;

• deliver course materials;

• track course progress;

• provide assessments or certificates;

• respond to questions and support requests;

• manage payments and refunds;

• maintain financial and accounting records;

• prevent fraud and unauthorised account use;

• protect the security of our services;

• diagnose technical problems;

• improve our courses and website;

• understand how learners use our content;

• send important service communications;

• send marketing communications where permitted;

• establish, exercise or defend legal claims; and

• comply with legal or regulatory obligations.

4. Lawful Bases for Processing

UK data-protection law requires us to have a lawful basis for processing personal information.

Depending on the circumstances, we may rely upon the following bases.

Performance of a contract

We process information where necessary to fulfil a contract with you or take steps at your request before entering into a contract.

For example, this may include processing your information to:

• enrol you in a course;

• provide course access;

• process your purchase;

• manage your account; and

• provide customer support associated with your purchase.

Legal obligation

We may process or retain information where necessary to comply with legal obligations, including tax, accounting and regulatory requirements.

Legitimate interests

We may process information where necessary for legitimate business interests, provided those interests are not overridden by your rights.

Examples include:

• operating and improving eFarriery Education;

• protecting our intellectual property;

• maintaining website and account security;

• preventing misuse or fraud;

• understanding course performance;

• responding to enquiries;

• maintaining appropriate business records; and

• establishing or defending legal claims.

Consent

Where required, we may rely on your consent.

This may apply, for example, to certain marketing communications or non-essential cookies.

Where processing is based on consent, you may withdraw that consent at any time.

5. Thinkific

Our online courses are hosted using Thinkific.

When you:

• create an account;

• purchase a course;

• access course material;

• complete lessons;

• undertake assessments; or

• otherwise interact with the learning platform,

personal information may be processed through Thinkific's systems.

Thinkific provides technology services that enable us to operate our course platform and may process personal information on our behalf or in accordance with its own legal responsibilities.

6. Payment Processing

Payments may be handled by third-party payment providers made available through Thinkific or our website.

Payment providers may receive information necessary to process your payment.

eFarriery Education does not normally receive or store your complete debit-card or credit-card number.

Payment providers may operate as independent data controllers for certain information they process.

7. Email Communications

We may use your email address to send communications necessary to provide the service you have requested.

These may include:

• purchase confirmations;

• enrolment information;

• password or account notifications;

• important changes to a course;

• support responses;

• course-related information; and

• other essential service communications.

These communications are different from marketing messages and may continue even if you opt out of marketing.

8. Marketing

We may send marketing communications where we have an appropriate lawful basis to do so.

Where consent is required, we will request it before sending such communications.

You can unsubscribe from marketing emails at any time by:

• using the unsubscribe link within the email; or

• contacting [email protected].

Opting out of marketing does not prevent us from contacting you about an existing account, purchase or other necessary service matter.

9. Who We May Share Information With

We do not sell your personal information.

We may share information where reasonably necessary with organisations that assist us in operating eFarriery Education, including:

• Thinkific;

• payment processors;

• website and hosting providers;

• email providers;

• analytics providers;

• cloud-storage providers;

• IT and security providers;

• accountants or bookkeepers;

• professional advisers; and

• regulators, government bodies, courts or law-enforcement authorities where required by law.

We aim to disclose only the information reasonably necessary for the relevant purpose.

10. International Data Transfers

Some technology providers used by eFarriery Education may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will rely upon an appropriate mechanism permitted by applicable UK data-protection law.

Depending on the destination and provider, this may include:

• a UK adequacy regulation;

• an approved contractual mechanism;

• the UK International Data Transfer Agreement;

• an approved UK Addendum to standard contractual clauses; or

• another legally recognised safeguard.

11. How Long We Keep Information

We retain personal information for only as long as reasonably necessary for the purpose for which it was collected and to satisfy applicable legal, accounting, tax and business requirements.

The appropriate retention period depends on the type of information.

For example:

Course and account information may be retained while an account or course entitlement remains active and for an appropriate period afterwards.

Transaction and accounting information may be retained for the period required under applicable tax and accounting law.

Customer-support communications may be retained where reasonably necessary to maintain a record of our dealings with you.

Marketing information may be retained until you unsubscribe or until we determine that continued retention is no longer appropriate.

Some information may need to be retained after an account has been closed where required by law or necessary to establish, exercise or defend legal claims.

12. Cookies and Similar Technologies

Our website and course platform may use cookies and similar technologies.

These may include cookies needed to:

• operate the website;

• keep users logged in;

• secure user accounts;

• remember settings;

• process purchases; and

• provide essential platform functionality.

We may also use non-essential technologies for purposes such as:

• analytics;

• measuring website performance;

• understanding how users interact with courses; and

• marketing.

Where consent is legally required for non-essential cookies, those cookies should not be used until consent has been obtained.

Third-party services used by our website or Thinkific may also place cookies in accordance with their own policies.

13. Security

We take reasonable organisational and technical steps to protect personal information against:

• unauthorised access;

• accidental loss;

• misuse;

• alteration;

• disclosure; and

• destruction.

We also rely upon security controls provided by our technology providers, including Thinkific and our payment processors.

No internet-based system can guarantee absolute security.

You are responsible for keeping your account login credentials confidential and should contact us if you believe your account has been compromised.

14. Your Data-Protection Rights

Depending on the circumstances, UK data-protection law gives individuals a number of rights.

These may include the right to:

• be informed about how personal information is used;

• request access to personal information we hold about you;

• request correction of inaccurate information;

• request completion of incomplete information;

• request deletion of personal information in certain circumstances;

• request restriction of processing in certain circumstances;

• object to certain processing;

• receive certain information in a portable format;

• withdraw consent where processing is based upon consent; and

• raise concerns about the way personal information is handled.

These rights are subject to legal conditions and exemptions and do not apply in every circumstance.

To exercise a data-protection right, email:

[email protected]

We may request reasonable information to confirm your identity before responding.

15. Right to Object

Where we process personal information on the basis of legitimate interests, you may have the right to object to that processing.

You have the right to object at any time to processing of personal information for direct-marketing purposes.

16. Complaints

If you are concerned about how eFarriery Education handles your personal information, please contact:

Alex Ridgeway
Email: [email protected]

We will endeavour to resolve your concern.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's data-protection regulator.

Information about complaints and individual data-protection rights is available from the ICO at ico.org.uk.

17. Children's Information

eFarriery Education courses are primarily intended for adults and professional or vocational learners.

We do not intentionally seek to collect personal information directly from children through our standard courses.

If we introduce courses or services specifically intended for children, we will review and implement appropriate additional privacy and consent measures before doing so.

18. Sensitive Personal Information

We do not normally require learners to provide special-category personal information such as health information, racial or ethnic origin, religious beliefs or similar sensitive information.

Please avoid submitting unnecessary sensitive personal information through course comments, support enquiries or other communications.

Where such information is provided and needs to be processed, we will handle it in accordance with applicable data-protection law.

19. Automated Decision-Making

eFarriery Education does not currently use personal information to make solely automated decisions that have legal or similarly significant effects on learners.

Automated functions such as quiz scoring or course-completion tracking do not normally constitute this type of significant automated decision-making.

20. External Websites

Course materials or our website may contain links to external websites.

eFarriery Education is not responsible for how unrelated third-party websites collect or use personal information.

You should review the privacy information provided by the relevant third party when leaving our website.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• changes to our courses or services;

• changes to technology providers;

• changes in the way we process information; or

• changes in applicable law or regulatory guidance.

The current version will be published on our website with the date it was most recently updated.

Where a change materially affects how we use existing personal information, we will provide additional notice where appropriate.

22. Contact

For questions about this Privacy Policy or the use of your personal information, contact:

Alex Ridgeway
Trading as eFarriery Education
Email: [email protected]
United Kingdom